Stand Up 2 Cancer

Stand Up 2 Cancer is a charitable program that aims to raise funds for cancer research through online and televised efforts. In 2015, we produced and directed content for the program’s 4-hour live broadcast campaign on Channel 4, including custom content for each of the show’s performers. 

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Our visuals were designed to represent the positive progress of scientific research and the donation milestones reached during the show warm colour palettes and geometric shapes, accompanied by a complementary soundtrack. 

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The campaign raised more than £8 million for Cancer Research becoming the most successful first-year telethon ever held in the UK and funding 12 clinical trials.

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