Our design keeps driving visitor numbers and growing the regional creative economy.

John Munro is the Founder, CEO, and Chief Creative Officer of Immersive International and one of the original pioneers of the immersive storytelling industry. Based in our Shanghai office, he oversees all of Immersive International’s creative output and leads the ideation phases of every project, inspiring extraordinary concepts that push beyond expectations. With a background in fine art, spatial design, architecture, and animation, and decades of experience, John is responsible for developing Immersive International’s unique hybrid creative practice.

Tommy is Immersive International's Managing Director with over 15 years of experience working in the design, art, and entertainment industry. Tommy is our storytelling specialist with a passion for crafting transformative narratives and productions. Having directed and produced numerous high-profile events and productions at varying scales, including international exhibitions and expos, large-scale projection mapping shows, immersive theatre shows, and VR films, he brings imaginative vision and clarity to the narrative structures and aesthetics of every project.

Anton, Immersive International’s Executive Art Director based in Cape Town, brings over 20 years of expertise in audio-visual and experiential design. A creative technologist with a hacker’s ingenuity, he uses AI and innovative approaches to pioneer hybrid production pipelines. Known for building exceptional teams, Anton combines a deep understanding of human nature, CGI, music, coding and production workflows to craft boundary-pushing experiences. Over the past decade, he has led the studio’s most ambitious projects, delivering visionary work for global brands, royalty, cultural institutions, and governments.

Lisa is the Director of Production and Executive Producer at Immersive, with over two decades of experience in delivering creative projects with cultural impact. Starting in communications, she worked with major music festivals and artists, capitalising on the social media revolution of the early 2000s. A decade later, she transitioned to location-based entertainment and live experiences. Since joining Immersive in 2019, Lisa has delivered installations at major cultural institutions like the Smithsonian Air and Space Museum, developed immersive IP experiences for brands like TopGolf, and consulted on the experiential masterplanning of multiple entertainment and culture projects for NEOM.

In 1993, Peter graduated from Sheffield University with a Diploma in Architecture. After working in various cities, he established a successful design studio in Shanghai in 1998. He later became the founding Director of a major architectural firm's China studio, overseeing significant growth and specialising in commercial projects, emphasising stakeholder collaboration and creating memorable spaces.

Jordan has been a key figure in immersive's growth and a creative lead on many major projects since the creation of the studio. Bringing an interdisciplinary approach to experiential design, Jordan combines cutting edge technical innovation with timeless storytelling techniques. Jordan's passion for bringing exciting, informative, and transportive experiences to audiences has been showcased around the world, with projects including The Dubai World Expo, Comcast's Universal Sphere, and the Smithsonian National Air and Space Museum. Jordan now heads immersive's North American studio.

Simon Cole has worked across Retail and Entertainment, Hospitality, Technology, Supply chain and Entertainment venues. Simon has straddled departments, holding senior positions including all-encompassing COO roles, to CFO, Special Projects and CPO.His scope of engagements has enabled him to move further into strategic roles which targeted Sales, Marketing, Fundraising, Restructuring, Financial planning, and Exit execution, for a variety of businesses over the last 12 years, during which he helped to raise over $70m for 7 very different businesses.

Ralph Lambert is Immersive International's General Manager and Company Director. As one of the founding members of the company, Ralph manages the company's financial health and long-term growth. With a background in film editing, graphics, and animation, Ralph also leads on many of the studio's post-production projects.

Philippa Kane is Immersive International's Show Producer. Philippa has a breadth of producing, development, and marketing experience across the UK and US, with a particular focus on theatre and the performing arts. She has worked on and off-West End for companies such as New York Theatre Workshop, Atlantic Theater Company, and 101 Productions. She holds a Master's in Theatre Management and Producing from Columbia University.

After studying Architecture at The University of Sheffield, Chris’ journey has taken him across various creative landscapes. Beginning as an art department assistant for the BBC series Doctor Who, Chris found work in the design studios of Sarner and MET, shaping the vision of many high-profile projects including The Doctor Who Experience and The Fram Museum before creatively leading projects including the Dubai Expo 2020 Mobility Pavilion and the Gardens By The Bay “Cloud Forest Galleries”. His responsibilities encompass a spectrum of tasks from pitch to final build and require a passion for storytelling and visual narrative.

Thomas has worked throughout the built environment across sports, entertainment, and urban spaces, Working with top global architects and numerous experiential design agencies. working across spatial and physical design, experiences, branded spaces, multimedia, and lighting. Guided by research in anthropology, human behaviour and innovation, creating visually captivating spaces that also ignite the imagination.

Ben Stern is Immersive International's Technical Director based in London, specialising in the technical direction of video content, including projection mapping, generative visuals, video holograms, full-dome projections, and VR, among others. Ben has worked on the design, project management, and technical direction of large-scale complex video installations, both temporary and permanent.

Bruno Costarelli is Immersive International's Associate Lead Designer, based in London. Bruno joined Immersive International in 2008 and specialises in leading the 3D animation design for a diverse range of projects, including large-scale experiential video installations, stage visuals, and VR experiences.

LiWen grew up in New Zealand where he completed a Masters in Architecture. With a keen interest in scenography, LiWen worked as a Production Designer with film special effects company Wētā Workshop to design award winning Location Based Experiences such as those for the Dubai Expo 2020 and the world’s largest duty free shopping mall China. His work focuses on creating cinematic experiences in the design of sculptural art installations, interiors and exhibitions.

Rebecca is a qualified Events and Project Manager with over ten years of experience working within large-scale international events. As a skilled account manager with strong communication and stakeholder management experience, Rebecca takes a proactive and enthusiastic approach when managing projects. Rebecca recognises the importance of flexibility and adaptability to react to the unique nature of the events industry.

Yulia Epifanova is Immersive International's Project Manager, based in Glasgow. Yulia joined the company in 2019 and has since worked closely with our Executive Producer and Project Management team to help manage both our large-scale and R&D; projects in the MENA and Asian markets. She offers support to the senior creative team while overseeing all working processes from start to finish.

From an early age, Giovanni's fascination with Africa's cultures, landscapes, and wildlife ignited a passion for conservation. After studying at the European Institute of Design, he embarked on a two-year journey as a wildlife photographer with the World Wildlife Fund, capturing Earth's untouched beauty. Settling in Cape Town, he delved into sound and music production, pioneering South Africa's first immersive music festival and nightclub. His quest for knowledge led him to the Met Film School in London, specialising in cinematography. Today, Giovanni excels as a producer, sound composer, and creative visionary, crafting bespoke experiences worldwide with Immersive.

Wuyi is Commercial Producer at Immersive, based in London. She possesses a comprehensive skill set and industry knowledge, specialising in crafting business and commercial strategies, fostering IPs, and producing immersive experiences. Wuyi holds an MA in Culture Industry from Goldsmiths. Her previous role as Marketing Director at SMG LIVE, China’s leading live entertainment company, provided her with valuable experience in marketing, partnership strategies, and production for immersive experiences and live events

Catalina Pereda is our Senior Producer. She has produced B2B and B2C projects globally from concept through to delivery, ranging from live shows, creative events, activations, brand experiences, festivals, installations, exhibitions, and conferences.

Lucy is Immersive International's Creative Technologist, possessing versatile skills in 3D, Virtual Reality, Augmented Reality and Creative Programming. With an MA degree in Computational Arts from Goldsmiths, University of London, Lucy has honed her skills in Creative Coding, Projection Mapping, Virtual Reality, and Physical Computing. Lucy bridges the gap between technology and design, supporting the creative team with technical delivery knowledge and input on technical solutions for large-scale multidisciplinary creative projects.

With a diverse background encompassing the property, investment, events, gaming, and music sectors Joe has collaborated closely with some of the planet's biggest musical artists, fashion houses and brands. His forte lies in scaling up companies operationally, particularly in the area of finance. His most recent success was with a gaming/esports company that helps brands navigate the metaverse, a feat that garnered recognition from Vogue Business as one of the top 100 innovative companies.

Santiago, based in Argentina, holds a degree in graphic design and specialises in 3D and motion graphics. With over two decades of experience in the audiovisual industry, he is dedicated to each project providing creative and technical solutions while skillfully and passionately transforming ideas into immersive experiences.

With an eye for detail and a passion for semiotics and iconography, Celestin is our skilled Integrated Designer who specialises in creating striking visuals for Immersive International. His expertise lies in print, brand identity, and moving image, and he is dedicated to telling captivating visual stories through well-informed design work. With an MA degree in Graphic Design from Kingston University, Celestin has honed his skills through work with various clients worldwide. Some of his work has been featured on BBC Breakfast and The Bookseller, and he continues to push the boundaries in the field of design.

Based in Brussels, Belgium, Florian has been creating dynamic visuals for a wide range of productions for over 25 years, including short animated films, large-scale stage installations, full-dome content, VR, and Projection Mapping. His work has been featured at numerous festivals, including the BAFTA’s. Since 2013, he has applied his visual art expertise at Immersive International, tailoring solutions to meet the unique requirements of each project. He holds a Bachelor’s degree in Fine Arts.

Iffie is our Design Assistant, based in London. Iffie works directly with the global creative team, supporting and producing critical contextual research and design concepts spanning across a diverse plethora of projects.

Jenna is Immersive International’s Senior Production Coordinator, based in London. She works across all departments and supports each of the studio’s projects. She aims to provide consistency in approach and process throughout a project’s life cycle, and continues to build sustainable processes within the Production Department. As a graduate of Toronto Metropolitan’s Creative Industries program, she brings her experience in arts administration, project planning, and database management in SMEs.

Connie, an Executive Assistant at Immersive International, brings a tech-oriented background in Web3 to the table. With expertise in assisting C-level executives globally, she excels in organizing events and facilitating international travel. Connie's proficiency is evident in accompanying executives to conferences and events, seamlessly navigating the intersection of technology and business with precision and flair.

Kyndall is Immersive International’s Project Coordinator, based in London. She is a graduate of New York University, where she completed a BFA in theatre directing with a focus on interdisciplinary immersive environments and virtual reality in performance. Kyndall is an experienced production manager having worked in off-Broadway theatres and immersive experiences in New York and abroad. As a versatile creative, she is committed to leading collaborative efforts and fostering innovative solutions.

Alex joined Immersive in February 2024, bringing two decades of freelance experience in video and event production to the role. His passion for blending creative and technological disciplines are well placed in helping Immersive achieve their cutting edge ambitions.His experience as a Media Server Engineer, Lead Vr technician and Video and VFX editor help bridge the gap between creative vision and technical execution, helping to transform ambitious ideas into stunning realities, and making every project the best he can.