Siemens Gates - Milano expo 2015
The technical sculptures, the “Siemens Gates”, anchored the four corners of the EXPO’s Piazza Italia central square.
Client
Siemens
Venue
expo 2015
Location
Milano
Partners
Daniel Libeskind & Innovision
The creative content plays on the sculptures and in AR in the piazza. We took inspiration from the murmuration of starlings’ movement as they flew as a group. The AR showcases the communication between the sculptures and the content on the LED is formed and reformed with the murmuration effect. The animations symbolically draw on future trends in energy, industry, healthcare, cities and infrastructure solutions; seamlessly combining dynamic art and technical innovation.
Immersive researched a plethora of architectural plans to find the highest resolution possible for the embedded LED before overheating became a risk on the sculptures.
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