tells and experiences stories.
the way the
world tells and
Combining art, science and technology, we defy boundaries to change the way stories are told and experienced. From art installations and exhibitions, VR and AR productions, live events and immersive theatre, we make world-first experiences that amaze and inspire audiences around the world.
We believe in the transformative power of human connection and collaboration. We design and create projects that respond to and interact with the world around us. We want to connect to, and engage with, global audiences not just visually, but also intellectually and emotionally.
This approach allows us to design experiences that not only powerfully resonate with the contemporary culture, but also contribute more broadly to the evolution of the entertainment and art industry.
Whether it is designing new virtual and augmented realities, transformative installations, live performances or bespoke experiences, our work is linked by a strong commitment to the highest quality and a focus on delivering outstanding audience experiences to the world.
The foundation of these two projects led us to work in the international experiential sector for the next 15 years. Since the start, Immersive has brought on board an amazing team of design visionaries, storytellers and creative technologists, all experts in ideation, approaching each project as an opportunity to expand the horizons of what possible.
Over the years, our portfolio has expanded to include a diverse collection of projects at varying scales. We developed video-mapping for the opening and closing ceremonies of the London Olympic Games as well as the pixel-mapping at the closing ceremony of the Sochi Winter Olympics. We have worked with several world-tours for artists such as Bon Jovi, Andy Lau, Jason Mraz, Swedish House Mafia, Deadmau5, and Eric Prydz.
More recently, we created the concept design of the Universal Sphere with Fosters + Partners, executive produced by Steven Spielberg.
We have just delivered a series of large-scale immersive experiences for one of the main pavilions at the World EXPO 2020 in Dubai, and we are developing nine new permanent exhibitions for Smithsonian's National Air and Space Museum in Washington DC.
Over almost two decades, we have been busy creating the most evocative experiences in the world - let's work together and create more!