We were invited to work closely with the Ulster Museum to create a 360-degree installation in a 4 level atrium that would be a real W factor for the museum’s visitors. We were brought in early enough to write the 10 visual treatments to the initial visual narratives, hold client workshops, and design the storyboards, all animations and audio. We also installed all the projectors and speakers.
The installation is positioned as the museum’s orientation hall, where a series of galleries on different levels is visible upon entering. The ‘Window on Our World’ gallery and its giant display tower scales four levels and houses the most iconic objects from across the museum’s collections.
The Window on Our World includes the Chambers Car and Edmontosaurus dinosaur the most complete real dinosaur fossil on display in Ireland as well as smaller objects such as a Viking brooch, gold coins from the Armada treasures, exotic butterflies and bugs from the nature collection.
We were commissioned by Jan Faulkner at Haley Sharpe Design (HSD). HSD placed ten key objects that represented the 10 exhibition spaces in a 3 story high case. Immersive were included early enough to be able to write the 10 visual treatments that were our take on Jan’s initial exhibition brief. We wanted the installation’s design and content to encourage the visitors to look more closely at the museum’s artifacts by making the museum’s holdings come alive.
We created ten 5 minute long, 360 degrees 3D animations and films that wrapped around the surrounding four walls of the gallery hall and which played via an automated timeline. The videos fell under one of 3 different emotional designs. The first feeling group was based around total WOW moments where we could play with notions of time in ancient landscapes and events, and take the viewers on impossible journeys through scale and location. Many more visually experimental ways where used to tell the narrative intended to ignite a sense of wonder in the viewers. In the second video group, we projected on the artifacts themselves to bring the focus back to the source of inspiration of the larger films. In the last film group, we collaborated heavily with the Museums curators to create a graphic layout; this content flooded the room with a beautiful overview of the exhibition’s content.
This installation was only meant to last for 5 years before it was meant to undergo a full update in visuals, however, our animated films were so contemporary, that the museum has kept the installation and its films. It’s now been almost ten years we are very proud to say that it’s planned to run for another ten years. Dave Green programmed custom software that then went on to become the Ai Media Server that still controls the installation today. This project is a great example of the professionalism we execute every project with. Simply put: good design means a longer shelf life.
Immersive - The Art of Experiential Design
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