Swedish House Mafia is a Swedish house music supergroup consisting of Axwell, Steve Angello and Sebastian Ingrosso.
For their world tour, we initially proposed a gigantic moving stage built up of 27 separate elements, but due to touring constraints we stuck with a static installation which was no less monumental.
It was designed to house the three DJ/producers in a gigantic LED booth, for which we designed a large amount of content.
The brief requested that the visual content was highly impactful incorporating 3D depth.
We created a variety of dynamic looks and styles that were mapped to the LED and main perspective of the audience.
This stage showed to 20,000 people over two nights and generated thousands of user videos online.