a

All ideas streamlined into a single flow of creativity. Smiltė.

LA offices

Maze

Category

Design for touring installation with impactful, abstract animations.

 

World Tour

 

Adam Beyer is a Swedish techno producer and DJ and the founder of Drumcode Records.

 

We were asked to design a touring installation that would not only mirror his music, but also add another level to how it can be experienced.

 

We created an installation that could be toured in two flight-cases, and controlled all video live.

 

We wanted to recreate the feeling of being in a tunnel of techno music, hinting at the notion that you are travelling through the music.

 

The installation was an architectural structure at heart, covered with abstract animation that is meant to be danced with and to, rather than watched.

 

The design was unveiled at the 15th birthday bash of Drumcode.