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LA offices

BP – Our Fuel Story

Category

An immersive audience experience combining VR and interactive visuals.

 

Berlin, Germany
2016

 

In 2016, BP launched its most advanced anti-dirt fuel, which cleans engines and increases the mileage per tank.

 

We were commissioned to create multiple immersive experiences, which would tell the story of the new fuel’s creation and educate audiences on how it works.

 

We designed a 360° 4D cinema which led viewers on a journey through BP’s research labs and into the engine with an eight-minute long video complemented by surrounding audio and vibrating audience chairs.

 

Visitors were also able to walk through a tunnel animated with dynamic immersive content that used interactive motion tracking to encourage active participation.

 

The completed installation offered a fun and informative experience for BP’s audiences in Berlin.