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All ideas streamlined into a single flow of creativity. Smiltė.

LA offices

BMW NEXTGen

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A fully projection-mapped show for a unique car launch event

 

Munich, Germany
2019

 

The BMW Cave Show was a projection-mapped show created for the world debut of the #NEXTGen, BMW’s newest suite of cars launched in Munich in 2019.

 

Working in collaboration with The Department, we produced content that was projected across three walls and onto the floor, creating a high-tech show that celebrates everything that BMW and their new suite of cars stand for: the next generation of cars, technology, and talented creators.

 

Visual content was inspired by design sketches and made into an immersive theatrical experience, featuring projection mapping integrated with acting from onstage actors.