Taking the well-known line of painting the roses red from Alice’s adventures in Wonderland as our point of departure to design, we created an interactive installation that used bright LED lighting behind bespoke hand-made paper-mache roses for the prestigious Chelsea Flower Show 100th Anniversary to light up a dark tunnel according to a passerby’s movement.
The Royal Horticultural Society’s Chelsea Flower Show had two marquees connected by a bridge on one side of the site. They commissioned Immersive to design scheme to attract people through the underside of the bridge which forms a dark tunnel. The tunnel was 20m long x 3.17m high x 8m wide.
The wall was built out of fire-proofed wood and fabric. The fire-proof paper flowers were hand-made in the London studio. The use of pure white created a bold and clean look to the soft paper petals. LED modules sit hidden behind of white roses. The LED changes colour from a soft ambient white light to various colours of red, creating a lively simulation of a lush rose garden.
The lighting pattern animations made a different pulsing formation that gives off the energy of a time-lapsed bloom that travels through the tunnel in a soft experiential wave. The wave was triggered with motion sensors at both entrances of the tunnel. The white roses illuminate red as the LED pulses shine through, thus painting the roses red.
Immersive - The Art of Experiential Design
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