Cubic was our first outing with house music artist Eric Prydz, back in 2010. In an extremely short turnaround, we designed an installation with projection mapped content and bespoke LED fixtures for a one-off event at Matter in the 02 Arena in London. This event was so popular that we then redesigned it slightly to make it tourable and it went on to be installed in legendary Space in Ibiza.
Eric’s first install was purely a hedonistic installation that was designed to have elements of synesthesia, but in the main, it was simply created to have an impact and add to his musical experience. The following EPIC tours where deeply rooted in visual concepts and world firsts, but this modest install was simply designed to provide a background for Eric’s anthemic music. All mapping and animated content were controlled live with the Ai Media Server.
Immersive - The Art of Experiential Design
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