Once more Immersive was involved in a world first, this time at BMW Welt, Munich, in collaboration with the Department. Starring the BMW i8 Roadster and BMW iVision Dynamics, the show combined state of the art hologram technology with back projection, real-life theatrics and moving cart stage system.
A stage show designed to inspire and be the highlight of the gala dinner for 200 of the worlds top BMW dealers at the BMW Welt auditorium.
The challenge was to highlight the relationship between two incredible cars, the newly released i8 Roadster and the future concept electric car iVision dynamics.
We put forward the concept of turning it into a virtual hologram race, between the real i8 Roadster and a designers vision drawing of the future concept car that then comes to life.
This was a true technical challenge to make all of this work on a very tight stage with a hologram screen in front of it. We used laser-guided platforms provided by Wi Creations, that moved the cars on stage in a beautifully choreographed precision ballet to perfectly match the content on the screens and holograms to create the overall illusion.
Additionally, twin brother actors were used to leed the story and appear “magically” walking between the audience and then on stage in the car.
The visual stylistics were derived from car design concept sketches, electricity, and simulated shapeshifting particle-based animations.
The overall result was mesmerizing, getting a great reaction from the audience and the client.
Immersive - The Art of Experiential Design
All rights reserved 2019 ©