Immersive designed a permanent structural LED installation to cover the back wall and sides of Dubai’s luxurious White club. It was our intention to create a spatial form that looks as good when the LED was turned on as it did when it was turned off. Equal importance was given to both states and the end result is an installation that helped White keep its crown of Dubai’s best night club.
Located on top of the prestigious Meydan Racecourse bandstand, and known for the highest levels of extravagance in Dubai, our LED installation was inspired by White’s superstar attitude and features accent panels that shoot out into the crowd. Linear panels segment spaces in the VIP balcony at the base of the LED wall, while creating space for guests to look between to soak up the gorgeous Dubai skyline behind the wall.
Immersive - The Art of Experiential Design
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