Virtual Reality

the natural evolution of experiential design

LoVR: If more than 100,000 chemical reactions happen in your brain every second, then what would the data of ‘love at first sight’ look like? LoVR is a document of this moment. A story of love, told through neural activity captured over 4 seconds as one of our designer’s re-imagines the moment he first saw his wife. As chemicals are released and areas of the brain activated, a form of poetry is revealed within the data. The heart beats, the iris dilates and time stands still as two lovers see each other for the first time.

Audience Award at Fulldome UK, Leicester 2014
Best Narrative at Fulldome UK, Leicester 2014
Official selection Imersa, Denver 2015
Official selection iX Symposium, Montreal 2015
Official selection Fulldome Festival, Jena 2015
Best Short Film, 2nd Fiskefest, Fiske 2015
Official selection Siggraph, Los Angeles 2015
Official selection Kaleidoscope VR Film Festival, Portland, Denver, Seattle, Montreal, Vancouver, Toronto, San Francisco, N.Y.C, L.A., Austin 2015
Official selection B3 Biennale, Frankfurt 2015
Official selection IDFA Doclab, Amsterdam 2016
Official selection True False, Columbia 2016
Official selection Cleveland International Film Festival, Cleveland 2016
Official selection Kaleidoscope VR Film Festival – World Tour, Paris, Tel Aviv, London, Stockholm, Koln, Berlin, Amsterdam, Pangyo, Tokyo, Melbourne 2016



Immersive can communicate your narrative in immersive 360 directly with your audiences in compelling ways

The unprecedented evolution in virtual reality is fundamentally changing the entertainment landscape and will transform daily life and the way we share experiences.

Our team are pioneering digital artists who are experts in the technology, the platforms, the creation and the concept of VR. Immersive have been creating content for 3D surfaces and environmental installations for the past decade. Our thorough experience in creating content that immerses viewers within a physical space puts us in the best position to immerse viewers within a virtual space.

When we think of VR we think of an immersive environment, for this reason it is notoriously hard to make VR stimulating and engaging without making viewers feel nauseous. The past ten years of creating immersive spatial installations has given us the huge advantage of experience and awareness in the spatial medium. We put this awareness, care and attention into movement, acceleration, position and most importantly user experience.

We design our VR to be moving on a deeply emotional level.

Subscribe for a free download of the full LoVR experience or our VR showreel.