To celebrate their 110th anniversary, high-end luggage maker Globe-Trotter collaborated with one of the world’s most futuristic designers to create a contemporary classic that could see the company through its next 110 years. Globe Trotter contacted Immersive to create a video and audio experience to be used as part of the Globe Trotter marketing plan.
Ross Lovegrove, known for his fluid forms and experimentation with revolutionary materials, sought to create the world’s most lightweight suitcase.
Carbon fibre was the obvious choice but the material doesn’t stand up to the rigours of modern travel. Instead, Lovegrove (with the cooperation of the Toray Corporation and DuPont) created a new composite named 3X Fibre. An exclusive carbon fibre/Kevlar weave, 3X Fibre is a triple-axis weave that yields the world’s lightest suitcase (1.35 kg for the carry-on) with strength five times greater than steel on an equal weight basis.
We proposed to use the suitcase as a vast landscape, to travel over and across, focusing on design details and the form of the case.
Immersive - The Art of Experiential Design
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