Adam and his manager Jeremy approached us to design a touring installation that would not only mirror his music, but also add another level to how it can be experienced. We created an installation that could be toured in two flight-cases, and controlled all video live.
We wanted to recreate the feeling of being a tunnel of techno music; hinting at the notion that you are travelling through the music.
This was the foundation for our thinking on how to start the design process with Adam. It’s an architectural structure at heart, covered with abstract animation that is meant to be danced with and to, rather than watched.
It was unveiled at the 15th birthday bash of Adam Beyer’s Swedish techno label Drumcode.
Immersive - The Art of Experiential Design
All rights reserved 2019 ©