Again approached by our friends at Blonstein and Associates, we were asked to create a film to introduce Alex Ricard before he made his yearly speech to all at Pernod Ricard.
We had to illustrate how Jameson whiskey has outsold all other whiskeys in its class. To do this, we used a fun and novel pastiche of the trailers you find in summer blockbusters. We employed the use of a famous Hollywood voiceover artist, and merging CGI and film, we recreated scenes from blockbusters such as Star Wars, Superman, Spiderman and Top Gun using the Jameson bottle as the main character.
Immersive - The Art of Experiential Design
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