Leading Swiss watch brand IWC Schaffhausen revived their iconic da Vinci collection with the release of a new luxury timepiece in 2017.

For the exclusive launch event in Switzerland, we devised an astounding 15-minute holographic theatre production to animate the story of how legendary artist Leonardo da Vinci was inspired by his muse.

The live production was co-directed by our partners at The Department, using a combination of holographic objects and real actors so that figures ‘magically’ appeared out of thin air.

Our team designed all of the hologram content and the projection mapping content to create the unique atmosphere in the theatre performance, alongside a series of dynamic 360-visuals projected throughout the evening’s dining event.