Immersive creative and art Directed all the content for the IWC Schaffhausen launch of the new Da Vinci watch series. Co-directed by our partners at The Department, together we devised a 15-minute hologram theatre that used the pairing of a dancer and an actor to show how Leonardo was inspired by his muse.
The beauty of using a hologram material for this live production was that we could recreate actors appearing out of thin air, and then replace with real characters seamlessly. This let us have a huge amount of freedom in the visual narrative, normally only open to VFX in films, we could do all this live. Immersive created all the hologram content and projection mapping content for this show. We also created content for a 360-degree projection in the dining event of the evening.
Immersive - The Art of Experiential Design
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