Avicii wanted a filmic look for one of his touring videos and our response was to create a music video that was cut into VJ loops that could be played live to suit the track he was mixing. The high contrast composition looked brilliant on LED screens.
Our main character is in a room full of light bulbs that have a magical light in them. This light is dancing and moving to the music and entrances her with its shifting forms. The intention was to create a visual relationship between light and love.
Immersive - The Art of Experiential Design
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